Collateral, tradeshow, and packaging design
Marketing through distributors posed communication challenges for CK Worldwide, a company that serves the TIG (Tungsten Inert Gas) welding industry with torches, welding machines, supplies, and accessories. They needed to educate distributors and their sales people on the unique benefits that CK brings to the end user.
For more than 10 years, YGS has provided strategic marketing and design expertise to develop distributor-facing catalogs and sales materials, packaging, and trade show exhibits for CK Worldwide.
Most recently, YGS provided copywriting, design, and photography services for the organization’s new corporate brochure that uses newly developed research and communication strategies to target distributors and appeal to the needs of end users. New designs have also been initiated for the web presence and trade show displays. Preparation is also underway to promote the celebration of their upcoming 50-year anniversary, and a few pieces for their tradeshow exhibits have already been designed to include the celebratory logo.
CK Worldwide is currently enjoying record growth in both market position and revenue and continues to utilize YGS for all their design needs. YGS’ knowledge of CK Worldwide and the industry have allowed YGS to serve as a strategic creative partner to the organization for many years.
"YGS has been an integral part of CK Worldwide’s success for more than 10 years. YGS’ comprehensive capabilities, including marketing, photography, graphic design, and trade show experience have helped CK Worldwide grow market share and increase brand awareness. We have doubled our business in the last six years and are poised to become the market leader in the U.S. market. YGS is a valued partner, and their professional expertise has helped us achieve our ongoing success."
—JEFF SHARPE, CK WORLWIDE PRESIDENT