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Association Publication Trends for 2022

Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year. arrow pointing right

Rachel Markey
By Rachel Markey / Managing Editor
  • Association Connect
  • Digital
  • Featured
  • Publications

Association Publication Trends for 2022

By Rachel Markey
Exploring 2022’s new and continuing trends in association publications and how associations can maximize their reach and the quality of their content in the new year. arrow pointing right
  • Association Connect
  • Featured
  • Print

YGS Responds to the Global Paper Shortage

By Mark Ploucha
YGS continues to serve its valued client partners with creative solutions for addressing the global paper supply shortage. arrow pointing right
  • Association Connect
  • Featured
  • Publications

The Results Are in: YGS Pubs Are EXCEL-lent

By Ashley Reid
In recognition of their dedication to publication quality and excellence, YGS and its association partners received four AM&P EXCEL awards at a ceremony on June 16. arrow pointing right
  • Association Connect
  • Communication Strategies
  • Featured

YGS Speaks at ASAE’s Marketing, Membership & Communications Conference

By The YGS Group
Craig Lauer, YGS director of content strategy, and Sam Hoffmeister, senior managing editor, shared insights on how to maximize the value of your content with association executives and experts during a 45-minute solutions chat. In this post, we share excerpts from our conversation and invite you to follow up with any questions or comments at content@theygsgroup.com.  […] arrow pointing right
  • Association Connect
  • Communication Strategies
  • Digital
  • Featured

Avoiding 7 Pitfalls of Social Media Marketing

By Rachel Markey
Knee-deep in social media setbacks? Here’s some advice on how your association can address, learn from, and avoid common issues. arrow pointing right
  • Association Connect
  • Communication Strategies
  • Digital
  • Featured
  • Revenue Strategies

4 Surefire Ways to Understand Your Members’ Needs

By Sam Hoffmeister
Understanding exactly what your members need is key to building a strong membership. These four methods will help you gain greater knowledge about your people and how to better engage them. arrow pointing right
  • Association Connect
  • Featured
  • Print
  • Publications

The Print Terms You Need to Know

By Jessica Price
By becoming more familiar with print terminology, you can better understand your options and communicate your needs. arrow pointing right
  • Association Connect
  • Communication Strategies
  • Featured
  • Revenue Strategies

5 Must-Knows for Marketing Follow-Up

By Rachel Markey
Follow-up is crucial to your marketing campaign, but a fine line exists between being effective and annoying. arrow pointing right
  • Association Connect
  • Communication Strategies
  • Company Culture
  • Featured

Making the Most of Cancelled Projects

By Sam Hoffmeister
That project you’ve been working has been scrapped? It doesn’t have to be a total loss and can actually work to your advantage. arrow pointing right
  • Digital
  • Featured
  • Marketing

Erickson Living Discovers the Advantage of YGS Total Solutions

By The YGS Group
As the senior living market grew, so did Erickson Living’s desire to empower its community marketers to make their own materials—ones that would be seamlessly customizable yet always on brand. Through a lot of careful planning, hard work, and ingenuity, YGS became the vendor partner that made that wish a reality. arrow pointing right
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  • YGS News

Discover the New YGS Website: Personalization, Engagement, Results

By Sam Hoffmeister
The new YGS website offers our clients—and potential clients—a seamless experience that combines customized navigation, compelling communication, and thoughtful design to smoothly guide the user through every menu and page. When we took on the task of building a revamped website, our goal was to not only update the look and feel, but also to […] arrow pointing right
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  • YGS News

YGS Launches FIRST Values Award Program

By The YGS Group
Recently, we launched our FIRST Values Award program, which recognizes up to one recipient each quarter for their outstanding contributions to the YGS culture of flexibility, integrity, responsibility, service, and trust. More than just words, our FIRST Values inform our choices, both internally and with our clients. We live them every day in everything we […] arrow pointing right
  • Career
  • Featured
  • YGS News

Together We Grow

By Ashley Reid
When Yvonne DeSalle, vice president, associate engagement and talent development, first joined The YGS Group, the company mainly relied upon recruiters and temp agencies to find appropriately skilled individuals to fulfill its labor needs. arrow pointing right
  • Content
  • Digital

5 Often-Forgotten SEO Tips

By The YGS Group
Are you looking to optimize your SEO? It can be done without having to dig into the metadata. Here are five ways to do so. arrow pointing right
  • Digital
  • Featured
  • Marketing

MAP: 10 Marketing Automation Questions Answered

By Sam Hoffmeister
Marketing automation is a tool for managing multichannel marketing, and it's becoming exponentially more prominent in today’s fast-paced marketing world. arrow pointing right
  • Design
  • Events
  • YGS News

EXCEL Awards: Anatomy of a Gold-Winning Entry

By Erica Reed
AM&P's EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. Gaining a Gold is our Holy Grail. arrow pointing right
  • Customer Service
  • Marketing
  • Printing

Big Ideas in Printing, Personalized Marketing

By Erica Reed
Let’s face it, we live in a digital world, and that has spoiled us when it comes to personalized options. That's exactly what keeps YGS busy 24/7. arrow pointing right
  • Events
  • Marketing

Cheers to TEI’s Midyear Conference!

By The YGS Group
As part of a strategic rebrand for the Tax Executives Institute (TEI), YGS captured man-on-the-street footage and member testimonials at its Midyear Conference. arrow pointing right
  • Customer Service
  • Printing

YGS Customer Service: It’s All Gravy

By Sam Hoffmeister
During the five-day Thanksgiving weekend, our print operations run like any other week. Learn how we move projects to production while you're at home eating turkey. arrow pointing right
  • Design

Reflections From the YGS Design Team

By Sam Hoffmeister
Our art directors work from simple concepts to realize visual solutions. But each designer has a unique thought process, and they have shared that with us. arrow pointing right
  • Career
  • YGS News

Apprentice Spotlight: Abigail Martin

By Erica Reed
As part of our budding apprenticeship program, Abigail Martin kicked off her three years at YGS as a mail list processor in our Client Services department. arrow pointing right
  • YGS News

The Positioning Power of Agency Accolades

By Erica Reed
Award recognition provides instant credibility, helping you win new business and reassuring current clients that they have chosen the right partner. arrow pointing right
  • Content
  • Events
  • YGS News

YGS as a Content Leader at the MM&C Conference

By Ashley Reid
Content can be a tricky thing for nonprofit organizations. YGS weighs in on how to optimize digital content strategies for revenue at the MM&C conference. arrow pointing right
  • Digital

Net Neutrality Explained

By Sam Hoffmeister
Lately, conversations around net neutrality have wiggled themselves back into focus, sparking debate on the implications of amendments to current law. arrow pointing right
  • Career
  • YGS News

Fostering Future Talent With Apprenticeships

By Erica Reed
Do you know your employer brand? Does it accurately portray your company in the career marketplace? Is it maximizing your ability to recruit talented individuals? arrow pointing right
  • Digital
  • Marketing
  • Printing

Efficiencies in Marketing, Print Automation

By Sam Hoffmeister
“Print is dying.” That’s something we’ve been getting used to hearing alongside the proliferation of digital information retrieval. But print isn't dying; it’s adapting. arrow pointing right
  • Content
  • Marketing
  • Printing

Print, Forestry, and the Impact of Paper

By Ashley Reid
As you’re contemplating the use of print—not as a one or the other solution, but as an ingredient in a strategically directed content plan—let’s look at a few facts. arrow pointing right
  • Sales

Motivating Your Sales Team

By Sam Hoffmeister
True leaders are always looking for new ways to motivate their teams. Whether a local pizza shop or a Fortune 500 company, businesses thrive when everybody is on board. arrow pointing right
  • Digital

Beyond the Goggles and Games

By Ashley Reid
Beyond the goggles and games, what is there to know about virtual reality (VR) and augmented reality (AR) that applies to business? arrow pointing right
  • Digital

To App or Not to App: Mobile Sites vs. Apps

By The YGS Group
It’s time to go mobile! But is it time to splurge for that app your business has been dreaming up? While mobile apps are trendy, they may not be what’s best for your users. arrow pointing right
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