The YGS Group

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Services

The YGS Group is your solution, optimized. We immerse ourselves in your target audiences’ trends, preferences, and habits and recommend informed, measurable strategies that motivate and influence them in a way that works best for your organization and your bottom line.

Whether it’s our all-encompassing Total Solutions model; a fully integrated, cross-capability campaign; or a specific expertise we offer that fits into your existing communication cycle, our clients receive expert creative solutions that yield measurable results.

Communication Strategy

Whether it’s boosting membership, engaging prospective conference attendees, or launching a new product line, YGS helps customers define communication needs and goals and create informed roadmaps that reach and motivate target audiences. Our dedicated marketing strategy, copywriting, design, digital, and editorial experts deliver comprehensive, creative, and measurable campaigns, across new and traditional channels and media, that get results. 

  • Creative ideation
  • Targeted message development
  • Copywriting
  • Art direction
  • Campaign & channel strategy
  • Optimization: tradition/digital/social
  • Integrated marketing & promotions
  • Media relations
  • Influencer outreach & management

Digital & Mobile

YGS’ team of interactive specialists helps customers create a forward-thinking, customized digital presence that positions them as thoughtful technology leaders and establishes effective audience influence points across multiple digital channels. With user experience always top-of-mind, YGS helps organizations develop and sustain an online presence that engages audiences completely, on the platforms they prefer. With clients’ engagement goals in mind, YGS builds targeted SEO strategies, custom Web applications, and electronic publications to strengthen customers’ brands; creates mobile applications to encourage broader engagement from audiences on-the-go; and develops and executes targeted social media campaigns on clients’ behalf.

  • User experience
  • B2B & B2C websites & microsites
  • Mobile app development
  • Email programs
  • Lead generation programs
  • Technology & development
  • SEO
  • Digital publications & epubs
  • pURL campaigns
  • Custom programming
  • Marketing Automation Portals (MAP)
  • Social media: platform development, strategy, & execution

Design

YGS creative leaders, art directors, designers, illustrators, and photographers deliver smart, captivating work that motivates target audiences.

Our experienced team creates vibrant print and online publications, websites, retail packaging, signage, and more. We produce design deliverables that work harder and smarter for customers, including template systems that easily enable clients to customize campaign and brand-adherent pieces while retaining design specifications.

YGS design services have garnered numerous awards, including an APEX Award for Excellence in Design and Layout in print and several Webby and Excel Awards for print and Web design. YGS designers have also been featured in AM&P’s Signature “Designer Showcase” for excellence in publication design for three consecutive years.

  • Brand identity
  • Brand standards creation & management
  • Digital design
  • Collateral
  • Integrated marketing & advertising campaigns
  • Publication layout & redesign
  • Illustrations
  • Directory/book layout
  • Retail & POS (Point of Sale) design
  • Photography and videography
  • Package design
  • Photo manipulation & retouching

Brand Strategy

More than a logo, name, or color, a brand is the consistent representation of your organization in what you say and how you say it, in both verbal and visual communication. Prioritization of brand-building increases efficiencies in time and money spent converting target audiences to members, customers, consumers, event attendees, brand ambassadors, and brand loyalists.

YGS guides customers through a methodical brand-building, or rebranding process, where brand messaging and design choices are established based on valuable key learnings. We help clients build internal consensus so that brand decisions are informed and supported, and we engage stakeholders and target audiences to ensure brand messages are effective and support the organization’s mission and short- and long-term goals.

Based on client needs, YGS translates key learnings into brand elements, including a comprehensive messaging platform, sub-brand architecture, and visual identity deliverables such as logos, stationery, and email templates. Complete with a usability-focused brand standards guide, these elements foster consistency in all communication, build brand equity, and maximize the impact and return on investment in any and all marketing initiatives. 

  • Stakeholder research
  • Message development
  • Communications audit
  • Naming & brand marketing
  • Visual & verbal brand identity
  • Logo/brand mark development
  • Brand standards creation & management
  • Sub-brand strategy & architecture
  • Brand positioning
  • Brand management
  • Brand launch

Editorial

YGS has a way with words. If your organization already publishes a magazine or newsletter, our experts can amp it up—and if you’re looking to create a new magazine, newsletter, or blog, we can help with that too. We’ll look at where your editorial product is now, see what’s working and what isn’t, and create or repurpose content in new formats.

Our seasoned writers and editors can contribute stories and bring a fresh eye to existing content. Our team will establish workflows and manage the editorial process so that readers know when to expect the latest news and information, which keeps them coming back for more and ultimately increases the value of your magazine or newsletter for readers and advertisers alike.

  • Publication audit
  • Layout optimization
  • Content development & architecture
  • Copyediting
  • Workflow & editorial process management
  • Editorial calendar strategy

Content Marketing & Social Media

Content is king, and content marketing—publishing written material that helps create a conversation between an organization and its audiences versus the hard sell—builds trust, keeps your brand top-of-mind, and ultimately helps achieve business goals. YGS identifies and analyzes target audience segments to create new content, or expertly edits existing content, so that it specifically resonates with defined segments, is delivered to them through their preferred media channels, and motivates them to further engage with our customers. This informed approach maximizes our clients’ return on their content investment and positions their organizations as the undisputed expert in their respective industries. 

Often a successful content marketing strategy will incorporate social media outlets such as Facebook, Twitter, and LinkedIn. The YGS team directs that conversation with a social media approach that outlines where your organization posts, when it posts, and what it says. We create a social profile on your behalf, make a schedule for your social media posts, and even pen your posts and tweets. YGS also tracks social media presence, monitoring the conversation continuously to keep your online reputation spotless and optimize your profile.

  • Audience analysis & media preference identification
  • Content criteria development
  • Content customization
  • Channel strategy
  • Amortization strategy
  • Execution calendar
  • Platform development
  • Social profile creation
  • Strategy & execution
  • Online reputation management
  • Listening & monitoring
  • Content distribution

Content Sales & Licensing

The YGS content sales and licensing team delivers revenue-generating products and solutions for your original content through progressive industry technology and innovation.

We offer digital and mobile-enhanced reprints, logo and award licensing, permission sales, printed posters, counter cards, and more. Our proprietary content database includes more than 30,000 companies. 

Our experienced team is fully immersed in our customers’ business and proactively stays ahead of industry trends by assessing performance and making real-time changes to content sales and licensing strategies that build revenue and boost brand recognition.

  • Logo licensing & permissions
  • Digital & mobile reprints
  • Reprints, posters, counter cards, & more
  • Awards & display items

Media Sales

A leader in several verticals, our media sales team studies market trends and translates learnings into sales tactics, specifically relevant to your business and industry, that generate increased revenue for your publications and events. We effectively manage your database of customers and prospects and offer a truly integrated program for your customers. Backed by YGS’ complete editorial, design, digital, and print teams, our sales team creates and executes integrated, cross-platform sales promotions as a natural, easy extension of any marketing investment. 

  • Print & digital sales
  • Sponsorship & exhibit sales
  • Database management
  • Marketing strategy & support

Print

YGS has more than six decades of experience as a full-service printer and taps the latest precision-focused technology and machinery to handle even the most difficult jobs from start to finish. With presses running around the clock, YGS offers complete printing and custom finishing solutions, from full-color, high-end magazines with UV, aqueous, and specialty coating applications to black-and-white brochures and everything in between. And for clients that print certain materials repeatedly, YGS offers MAP (Marketing Automation Portal), which allows users to customize materials and print short runs effortlessly on digital presses.

  • Offset printing
  • Digital printing
  • Specialty graphics printing
  • Web-to-print programs
  • Variable data & variable image personalization
  • Bindery: saddle stitch, perfect binding, plastic coil, wire-o
  • Finishing techniques: coatings, die-cuts, custom assembly
  • Short-run quantities
  • Geo-mapping

Events

Any convention, conference, or trade show has a million moving parts; fortunately, YGS can help your organization stage events that will attract and enthrall registrants and make money! With years of experience in logistics, sponsorship, sales, promotions, and curriculum development, YGS supports customers’ new and reoccurring events where, when, and how it best suits their needs. Whether booking speakers and seminars; designing and printing programs, signs, and collateral materials; selling event sponsorships and exhibit space; or creating awards and giveaways, YGS applies best practices and aligns strategies to clients’ specific requirements, to create and execute successful events. 

  • Event marketing
  • Exhibitor sales
  • Sponsorship sales
  • Exhibit floor logistics
  • Event planning
  • Curriculum development

Audience Analysis

Understanding stakeholder and target audience goals and motivators is key to building an effective strategy and executing a successful initiative. YGS experts conduct a custom mix of research and analysis tactics, based on our customers’ goals, to cull key learnings. We regularly survey stakeholders and audiences and conduct group and one-on-one strategic discussions to build consensus where dissent exists and to uncover valuable insights that more clearly define audiences. Using psychographics and segmentation, we help our customers better reach, serve, or sell to those audiences.

YGS performs communications audits to help organizations identify what’s working, what’s not working, and why, and continuously monitors campaign performance metrics to make real-time adjustments wherever possible.

  • Stakeholder research
  • Strategic discussion groups
  • Target audience psychographic analysis
  • Communications audit
  • ROI analysis
  • Consumer segmentation & user personas
  • Quantitative & qualitative research
  • Audience analysis
  • Data analytics & SEO

Mailing & Fulfillment

In coordination with print operations, YGS offers complete mailing and fulfillment services to ensure your materials get where they need to go, fast. We expertly manage customer lists, print address labels, and tab for postal shipments. Our variable data offering enables YGS to insert a unique name or message into printed materials for a more personal, targeted engagement. YGS can polybag several printed publications or pick-and-pack entire kits of hard goods for shipping. Our goal is to be a one-stop solution for clients, whether that includes merging materials from other sources with those produced at YGS or effectively facilitating inventory management at our on-site warehouse to ensure customers’ stock is tracked and at the ready.

  • Match mailing variable data
  • Inkjet address imaging lines
  • USPS tabbing capabilities
  • Co-mail, co-palletization, & co-mingle solutions
  • Onsite warehouse
  • Inventory management
  • Distribution: Pick/pack ordering, MAP (Marketing Automation Portal), labeling, polybagging, kit development, & more